UPCOMING DATE TORONTO ADDRESS

influenceTHIS 2019 Schedule

ALL SESSIONS
Sugar Hall A
Sugar Hall B
8:00 am - 9:00 am

Breakfast and Registration

Setting the Stage

Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room.
Mark Greenspan, Co-Founder, influenceTHIS

The King Makers of the Direct-to-Consumer Economy – influenceTHIS

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red...
Read More
Jonah Fay-Hurvitz, Head of Strategy, Red Antler

Who’s In The Room

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies
Mark Greenspan, Co-Founder, influenceTHIS

Power Meetings | AM

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking...
Read More
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Alyssa Ages, Director of Marketing, Impact Kitchen
Julia Shuchat, Director of Growth, HelloFresh
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Emma Eriksson, Vice President of Marketing, General Mills Canada
Tamara Lewis, Senior Manager, PR, Digital & Sponsorships, Subway
Scott A.E. Smith, Brand Marketing Manager, INFINITI Motor Company
Alannah Della Vedova, Director, Robes Cannabis
Bryan Kingston, North American Integrated Media Manager, Hasbro
Matt Rice, Head of Marketing, Foodora
Elana Schachter, Director Of Content Strategy, sidlee
Elyssa Sugar, Digital Associate Manager, Strategic Marketing, Canadian Tire Corporation
Hayley Seidel, Assistant Marketing Manager, Subway
10:20 am - 10:45 am

Networking Break AM

Creator Media: The Evolution of Influencer Marketing – influenceTHIS

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is...
Read More

Uncovering and Influencing Consumer Behaviours, Motivations and Patterns

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue. Hear how two different types of businesses...
Read More
Alice Carroll, Jameson Brand Manager, Pernod Ricard
Jason Furlano, Vice President, Sales, MiQ
Adam Miron, Co-Founder & Chief Brand Officer, HEXO Corp.

Measuring Return on Influence – influenceTHIS

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign...
Read More
Eva Salem, VP Marketing, Canadian Tire
Krista Webster, President and CEO, Veritas & Meat and Produce
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
Seraj Bharwani, Chief Strategy Officer, AcuityAds
11:50 am - 1:00 pm

Networking Lunch | May 2019

Create, Upload, Publish: A Cheat Sheet for Maximizing Reach and Engagement of your Video Content – influenceTHIS

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain...
Read More
Gwen Miller, VP of Content Strategy, Kin

Power Meetings | PM

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking...
Read More
Jennifer Rideout, Content Marketing Lead, Cisco
Melissa Bubb-Clarke, Vice President, Music & Live Events, MLSE
Matthew Greenspan, Head of Content Marketing, EZ Lifestyle
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Timothy Lytle, Community Marketing Manager, Arc’teryx Equipment
Page Casmiro, Influencer Relations Lead, TELUS
Aazam Bhimji, Brand Manager, Dyson
Sandra Paolucci, Marketing Manager, Entertainment One
Saara Rahikka, Communications Specialist, TELUS
Claire Van Nierop, Senior Manager, Communications & Brand, TIFF
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
Azim Akhtar, Marketing Manager, The Hershey Company

Understanding the Gaming Landscape – influenceTHIS

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and...
Read More
Robert Rames, Account Director, Gaming & Entertainment Strategy, Blue Ant Gaming

Why Your Social Content Isn’t as Agile as You Think (and How to Fix It) – influenceTHIS

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can...
Read More
Adam Main, Managing Director, Operations, Blue Ant Plus
Matthew Manuge, Creative Director, Blue Ant Plus

Demystifying Cannabis Marketing

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.
Steffen Schenk, SVP Customer Experience, Mihi
Kayla Rochkin, VP Marketing, TREC Brands
Peter Reitano, CEO at Abacus
Kelly Beker, Manager of Special Events, Aurora Cannabis Inc.

The Art & Science of Picking the Right Influencers for Your Brand

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by...
Read More
Lianne Pitts, Senior Account Manager, The Colony Project
Kyle Brown, Vice President, Strategic Planning, Weber Shandwick
Alexandra Rabbitte, Influencer Enterprise (SaaS) Sales, Tagger Media
Danielle Brown, formerly CMO, Knix
David U.K., CEO, Cue Digital Media

Brand Ideation Workshop – influenceTHIS

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.
Karen Stein, Brand Manager, Toronto International Film Festival
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
David Beebe, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller and Founder/CEO, Storified Hospitality

Harnessing the True Power of Influencer Marketing – influenceTHIS

Guillaume Herbette, Global CEO, MSL & Rachel MacQueen, VP Marketing, AIR MILES, will share insights on the direction of influencer marketing and neuroscience research to help you better understand how...
Read More
Rachel MacQueen, Vice President, AIR Miles Marketing
Guillaume Herbette, CEO, MSLGROUP
Victoria Freeman, SVP, Social Media & Digital Strategy, North Strategic/MSL Canada
3:05 pm - 3:30 pm

Networking Break PM

Culture Making, Culture Changing in Canada – influenceTHIS

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 
Amanda Rotstein, Brand Partnerships Social Media, Bell Media

How AirBnB Creates a Values Driven Content Marketing Strategy – influenceTHIS

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content –...
Read More
Hayley Nelson, Head of Content Marketing, Airbnb
4:30 pm - 7:00 pm

Closing Networking Reception

8:00 am - 9:00 am

Breakfast and Registration

Setting the Stage

Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room.
Mark Greenspan, Co-Founder, influenceTHIS

The King Makers of the Direct-to-Consumer Economy – influenceTHIS

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red...
Read More
Jonah Fay-Hurvitz, Head of Strategy, Red Antler

Who’s In The Room

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies
Mark Greenspan, Co-Founder, influenceTHIS
10:20 am - 10:45 am

Networking Break AM

Creator Media: The Evolution of Influencer Marketing – influenceTHIS

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is...
Read More

Uncovering and Influencing Consumer Behaviours, Motivations and Patterns

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue. Hear how two different types of businesses...
Read More
Alice Carroll, Jameson Brand Manager, Pernod Ricard
Jason Furlano, Vice President, Sales, MiQ
Adam Miron, Co-Founder & Chief Brand Officer, HEXO Corp.
11:50 am - 1:00 pm

Networking Lunch | May 2019

Create, Upload, Publish: A Cheat Sheet for Maximizing Reach and Engagement of your Video Content – influenceTHIS

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain...
Read More
Gwen Miller, VP of Content Strategy, Kin

Why Your Social Content Isn’t as Agile as You Think (and How to Fix It) – influenceTHIS

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can...
Read More
Adam Main, Managing Director, Operations, Blue Ant Plus
Matthew Manuge, Creative Director, Blue Ant Plus

The Art & Science of Picking the Right Influencers for Your Brand

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by...
Read More
Lianne Pitts, Senior Account Manager, The Colony Project
Kyle Brown, Vice President, Strategic Planning, Weber Shandwick
Alexandra Rabbitte, Influencer Enterprise (SaaS) Sales, Tagger Media
Danielle Brown, formerly CMO, Knix
David U.K., CEO, Cue Digital Media

Harnessing the True Power of Influencer Marketing – influenceTHIS

Guillaume Herbette, Global CEO, MSL & Rachel MacQueen, VP Marketing, AIR MILES, will share insights on the direction of influencer marketing and neuroscience research to help you better understand how...
Read More
Rachel MacQueen, Vice President, AIR Miles Marketing
Guillaume Herbette, CEO, MSLGROUP
Victoria Freeman, SVP, Social Media & Digital Strategy, North Strategic/MSL Canada
3:05 pm - 3:30 pm

Networking Break PM

Culture Making, Culture Changing in Canada – influenceTHIS

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 
Amanda Rotstein, Brand Partnerships Social Media, Bell Media

How AirBnB Creates a Values Driven Content Marketing Strategy – influenceTHIS

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content –...
Read More
Hayley Nelson, Head of Content Marketing, Airbnb
4:30 pm - 7:00 pm

Closing Networking Reception

Measuring Return on Influence – influenceTHIS

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign...
Read More
Eva Salem, VP Marketing, Canadian Tire
Krista Webster, President and CEO, Veritas & Meat and Produce
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
Seraj Bharwani, Chief Strategy Officer, AcuityAds
11:50 am - 1:00 pm

Networking Lunch | May 2019

Understanding the Gaming Landscape – influenceTHIS

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and...
Read More
Robert Rames, Account Director, Gaming & Entertainment Strategy, Blue Ant Gaming

Demystifying Cannabis Marketing

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.
Steffen Schenk, SVP Customer Experience, Mihi
Kayla Rochkin, VP Marketing, TREC Brands
Peter Reitano, CEO at Abacus
Kelly Beker, Manager of Special Events, Aurora Cannabis Inc.

Brand Ideation Workshop – influenceTHIS

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.
Karen Stein, Brand Manager, Toronto International Film Festival
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
David Beebe, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller and Founder/CEO, Storified Hospitality
3:05 pm - 3:30 pm

Networking Break PM

Digital me: Personal Branding in the Age of Social Media

Find out the real value of expanding your personal brand beyond the social networks and onto a website you own and control. Learn how this can help you grow your...
Read More
Meghan Young, Media Personality

Building a Values-Based Online Beauty Business – influenceTHIS

Brandi Leifso is the CEO and founder of Evio Beauty Group. Evio Beauty is on a mission to create a conscious future with products that are good for your skin,...
Read More
Sara Koonar, Owner, Platform Media & Management Inc.
Brandi Leifso, Founder and CEO, Evio Beauty

Pricing Strategies for Creators – influenceTHIS

Ever wonder what’s the best way to price your influencer marketing services ? Hear from a collection of the industry’s top executives on their views on how to best to...
Read More
Shannae Ingleton, @TorontoShay
Elle Lindquist
Reuven Ashtar, Founder and President, Never Napping
Sundance Filardi, President, The Spotlight Agency
Ashley Riske, VP Integrated Marketing, Kin Canada
4:30 pm - 7:00 pm

Closing Networking Reception