UPCOMING DATE TORONTO ADDRESS

How AirBnB Creates a Values Driven Content Marketing Strategy

15 May 2019
4:00 pm - 4:30 pm
Sugar Hall A

How AirBnB Creates a Values Driven Content Marketing Strategy

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content – to reinforce it. Hear how Hayley Nelson implements this strategy at AirBnB and which brands she looks to for inspiration.