Why Hasbro has all the Marketing Fun
Victor Lee is the Senior Vice President of Digital Marketing at Hasbro North America. He oversees the digital marketing initiatives for iconic toy brands like Transformers, Nerf, My Little Pony, Monopoly, Play-Doh, Marvel, Star Wars as well as many others. Listen closely as he walks you through how storytelling and audience engagement through digital platforms has revolutionized Hasbro.
Download the conference notes here