Brandy Barrie, Social Media Manager, Owned Brands, Canadian Tire

Brandy Barrie, Social Media Manager, Owned Brands at Canadian Tire, is a strategic-thinking digital marketer with over 10 years experience. She a passion for creating omni-channel marketing plans that help achieve business objectives across the customer journey. She’s worked on many award-winning brand and product campaigns that resulted in engagement, acquisition, conversion and brand affinity.

Her specialties include:

Customer Acquisition (Display, Search, YouTube, Social)
Customer Retention (Email, Website Merchandising, Loyalty)
Brand/Product Marketing (Strategic Planning, Campaigns)
Analytics (Traffic, Conversion, Engagement, Listening)
Campaign Optimization (Audiences, Segmentation)
Social Media (Community/Channel Management, Influencers)