As Vice-President of Marketing, Leonie Tait leads the marketing initiatives for Kanetix Ltd. Leonie joined Kanetix in 2011 to develop a results-driven marketing team. Since then, Leonie has taken a leadership role in marketing strategy, brand development and digital marketing as well as building an in-house content marketing team for the company’s five consumer facing brands – Kanetix.ca, InsuranceHotline
.com, RateSupermarket.ca, Rate s.ca and ComparaSave.ca. Leonie has over 15 years of marketing experience, most of which has been spent in the financial services and insurance industry. Prior to Kanetix, Leonie spent seven years in London, U.K. at Barclays Bank Plc, where she developed digital marketing programs that consistently delivered online revenue growth for retail and small business banking products. Before Barclays, Leonie worked with market research firm, Euromonitor International, where she developed the company’s first digital marketing campaigns, growing the website as a sales channel. Leonie has a passion for performance marketing and seeks to align great content with customer experience and revenue goals. Leonie holds a B.B.A from the Schulich School of Business and a Diploma in Digital Marketing from the Institute of Direct and Digital Marketing (U.K.).