Rachel MacQueen, Vice President, AIR MILES Marketing

A senior marketer with more than 15 years of international B2B and B2C experience including customer segmentation, direct marketing, brand, loyalty program design, public relations and communications.

As head of Marketing, leads the business strategy, social programming and marketing communications activities for Canada’s premier coalition loyalty program – the AIR MILES Reward Program. Reporting to the President, is an active member of the AIR MILES Operating Committee and Loyalty One’s Senior Leadership team.