Victor Lee, CMO, RXBAR

Victor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh, Littlest Pet Shop and others.  In this role he drives all digital strategies and activations within the web, mobile, social, content, analytics and digital media. 

Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment, some of which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.

Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.

In 2012, he was recognized on Brand Innovators’ Top 40 Under 40 list for his professional accomplishments and ability to leverage digital media and emerging advertising technology

Twitter: @vlee