Pumping up Your Content
It’s one thing to create great branded social content, but another thing to get more people to see and interact with it. This session will look at the various ways in which to increase the reach of your branded content. From working with the platforms, to running programmatic media campaigns, to building reach organically.
-The main options available to increase your reach and the advantages and disadvantages to each.
-How much time and investment you should be budgeting for increasing your reach.
-Key metrics in evaluating your reach.