Meet Akram Sharkawy, Brand Communications Manager at Mattel
Meet Akram Sharkawy. He is an accomplished marketing professional with distinguished performance in the retail world. Over the last 12 years, Akram has worked for... Read More
UPCOMING DATE • TORONTO • ADDRESS
Insights
Meet Michelle Adams, Director of Marketing at Freshii
Meet Michelle Adams. She joined the Freshii team in 2015 as their first ever Experiential Marketing Manager, and has helped lead the brand through their... Read More
Meet Page Casmiro, Influencer Relations Lead at Telus
To celebrate our third year running Canada’s leading influencer marketing conference, we’re showcasing a diverse group of marketers from across the country and the influencer... Read More
2018 Canadian Influencer Report
Identifying the right digital influencers can be tough. Finding creators who make brand- safe, quality content and have a sizable Canadian audience is difficult, so... Read More
Navigating through Multi-Agency Campaigns
The best social content campaigns may have achieved a ‘one-to-one’ effect — where the audience feels like a brand is speaking to them directly —... Read More
5 Resources for Funding Canadian Digital Content
There are numerous resources for funding Canadian digital content. The following list outlines five resources that can help get your ideas, productions, and content off the... Read More
Disclosing Branded Content: What You Need To Know
The marketing landscape in Canada has changed quickly. Branded content and influencer marketing have become an effective way to grab attention, engage audiences and drive... Read More
Canada’s Influencer Marketing & Social Content Marketing Boom Explained
Canada can boast one of the world’s highest rates of time spent online. Adults in Canada will spend an average of four hours a day... Read More
Influencer Marketing In Canada: Strategy, Budget & Metrics
The majority of Canadian consumers don’t mind brands using influencer marketing to reach them — with one important caveat. According to a recent survey published... Read More