What it Takes to be the Most Mentioned Brand on Instagram
Founded in 2011, Daniel Wellington (DW) is a Swedish watch company. Their series of minimalistic, vintage-inspired watches appeal to a mainly younger audience. Over the... Read More
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Insights
Influencer and social marketing insights, trends, and analysis
Creating Win-Win-Win Influencer Marketing Campaigns
When working with creators, it’s important to give them the freedom to create content that will resonate with their community and highlight your brand. Working... Read More
How Conversational Marketing Can Amplify Engagement & Conversion Rates for Influencer and Social Marketing Campaigns
MAKE UP FOR EVER and heyday.ai have recently partnered to develop a virtual makeup artist that assists customers on their online purchasing journey. Lindsey Haywood... Read More
A Marketer’s Guide to the 5 Key Types of Influencer Marketing Programs
Influencer Marketing is complex. It involves balancing the needs of multiple stakeholders, understanding the different technologies at play, and applying a large dose of creativity.... Read More
We are entering a new era of commerce
Social networks are reshaping the ways in which we discover, purchase and interact with brands. From food delivery to buying furniture, clothing, accessories and everything... Read More
Canada’s Fastest Growing Social Brands
Excelling in the social media space is no easy feat; but there is a roster of Canadian brands that are making it look easy. We’ve... Read More
Meet Akram Sharkawy, Brand Communications Manager at Mattel – influenceTHIS
Meet Akram Sharkawy. He is an accomplished marketing professional with distinguished performance in the retail world. Over the last 12 years, Akram has worked for... Read More
Meet Michelle Adams, Director of Marketing at Freshii – influenceTHIS
Meet Michelle Adams. She joined the Freshii team in 2015 as their first ever Experiential Marketing Manager, and has helped lead the brand through their... Read More
Meet Page Casmiro, Influencer Relations Lead at TELUS – influenceTHIS
To celebrate our third year running Canada’s leading influencer marketing conference, we’re showcasing a diverse group of marketers from across the country and the influencer... Read More
2018 Canadian Influencer Report
Identifying the right digital influencers can be tough. Finding creators who make brand- safe, quality content and have a sizable Canadian audience is difficult, so... Read More
Navigating through Multi-Agency Campaigns
The best social content campaigns may have achieved a ‘one-to-one’ effect — where the audience feels like a brand is speaking to them directly —... Read More
5 Resources for Funding Canadian Digital Content
There are numerous resources for funding Canadian digital content. The following list outlines five resources that can help get your ideas, productions, and content off the... Read More
Disclosing Branded Content: What You Need To Know
The marketing landscape in Canada has changed quickly. Branded content and influencer marketing have become an effective way to grab attention, engage audiences and drive... Read More
Canada’s Influencer Marketing & Social Content Marketing Boom Explained
Canada can boast one of the world’s highest rates of time spent online. Adults in Canada will spend an average of four hours a day... Read More
Influencer Marketing In Canada: Strategy, Budget & Metrics
The majority of Canadian consumers don’t mind brands using influencer marketing to reach them — with one important caveat. According to a recent survey published... Read More