The best social content campaigns may have achieved a ‘one-to-one’ effect — where the audience feels like a brand is speaking to them directly —... Read More
There are numerous resources for funding Canadian digital content. The following list outlines five resources that can help get your ideas, productions, and content off the... Read More
The marketing landscape in Canada has changed quickly. Branded content and influencer marketing have become an effective way to grab attention, engage audiences and drive... Read More
The majority of Canadian consumers don’t mind brands using influencer marketing to reach them — with one important caveat. According to a recent survey published... Read More