Identifying the right digital influencers can be tough. Finding creators who make brand- safe, quality content and have a sizable Canadian audience is difficult, so we set out to help you better understand the Canadian influencer landscape.
We partnered with Paladin Software who through their tool collected publicly available data throughout 2017 from YouTube channels that have self-identified as Canadian.
They focused on gauging the performance of the top Canadian YouTube channels, as well as identifying the latest class of nascent, high-growth Canadian creators.
They also provided a great overview of the top content categories across Canadian YouTube channels and the distribution of Canadian creators across popularity tiers.
There are some great takeaways from the report which you can download here.