2018 Canadian Influencer Report
Identifying the right digital influencers can be tough. Finding creators who make brand- safe, quality content and have a sizable Canadian audience is difficult, so... Read More
Navigating through Multi-Agency Campaigns
The best social content campaigns may have achieved a ‘one-to-one’ effect — where the audience feels like a brand is speaking to them directly —... Read More
5 Resources for Funding Canadian Digital Content
There are numerous resources for funding Canadian digital content. The following list outlines five resources that can help get your ideas, productions, and content off the... Read More
Disclosing Branded Content: What You Need To Know
The marketing landscape in Canada has changed quickly. Branded content and influencer marketing have become an effective way to grab attention, engage audiences and drive... Read More
Canada’s Influencer Marketing & Social Content Marketing Boom Explained
Canada can boast one of the world’s highest rates of time spent online. Adults in Canada will spend an average of four hours a day... Read More
Influencer Marketing In Canada: Strategy, Budget & Metrics
The majority of Canadian consumers don’t mind brands using influencer marketing to reach them — with one important caveat. According to a recent survey published... Read More