15 May 2019
1:00 pm - 1:30 pm
Sugar Hall B
Understanding the Gaming Landscape – influenceTHIS
From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and Coca Cola’s first league sponsorship, to brand integration with live streamers. Immersive experiences, shareable moments.