Combining Artificial Intelligence and Human Intelligence to Find and Target Your Most Valuable Customers

Combining Artificial Intelligence and Human Intelligence to Find and Target Your Most Valuable Customers

Artificial intelligence is dangerously close to a buzzword. People get very, very excited about it, promise that it’s going to do all sorts of incredible things – and then when you press them for details, it all gets a bit vague.

Here’s the thing. AI is incredibly powerful, but it’s just a tool. It takes human intelligence to make it do things that actually count. Things like finding killer insights, telling better stories, making better plans, and generating more revenue.

Better understand how artificial & human intelligence are being used by marketers to reach new high value audiences that typically digital strategies don’t cover.