Alannah is currently the Brand Manager at Up Cannabis. There, she contributes to the strategic direction of the brand portfolio; building short and long term brand identity and leading break-through creative work that dives commercial results. Prior to joining Up Cannabis, she held the role of Manager Experiential Creative at Rogers Communications. During her time at Rogers she led the planning and execution of various brand affinity partnerships with the National Hockey League, Toronto Blue Jays, and Rogers Cup. Alannah holds a Bachelors of Commerce degree in Sports Administration from Laurentian University.