Alice Carroll is a passionate brand marketer with a deep understanding and appreciation for mobile marketing intelligence. Having kickstarted her career in NYC with prestigious fashion house Fendi, Alice returned to Ireland to work agency side before joining Pernod Ricard in 2014.
Initially based in France, a dark market for alcohol advertising, Alice truly learned the value of mobile marketing intelligence. Since her arrival in Canada Alice has worked across multiple functions at Corby Spirits and wine (a subsidiary of Pernod Ricard) including both trade and brand marketing roles. As global brand manager for Lambs Alice pioneered the global re-brand of Lambs rum resulting growth of the European business by 60% as well as launching multiple successful innovations the Canadian market.
In her current role as Brand Manager for Jameson, Canada’s leading Irish Whiskey, Alice is known for constantly challenging the marketing ‘status quo’, integrating and experimenting with innovative initiatives, relying heavily on mobile marketing intelligence to inform through the line marketing strategy, contributing to growth of the Irish whiskey portfolio by 20% year on year.