Arnie Guha, Head of Experience Design & Partner, Phase 5

Arnie Guha, Ph.D. is Head of Experience Design, and Partner, at Phase 5. Widely regarded as an expert in online user groups and environments, Arnie helps his clients – mainly financial institutions,  technology companies and media organizations – understand and estimate their markets, and to develop winning UX solutions and strategies that would best respond to market needs and business objectives. Arnie speaks regularly at conferences, focusing on various aspects of online user experience research, from qualitative evaluation of interfaces and task-flow analysis, to benchmarking and performance measurement.

Arnie has a BA and MA from Cambridge University and a Ph.D. from the University of British Columbia, where he serves on the Advisory Board of Green College, UBC’s graduate college for interdisciplinary studies. His doctoral dissertation explored user disorientation in hypertextual environments.