Debbie Carkner, Digital Transformation & Experience Lead, Accenture Canada

Debbie is an award-winning digital marketing strategist with expertise in digital customer
experience, customer research, analytics and creating comprehensive marketing strategies.
With over 20 years experience, she has held leadership roles across client, platform, agency and
consulting in both B2B and B2C markets.

Her global portfolio includes Fortune 100 companies, retail brands and start-ups. Clients
include adidas, Holt Renfrew, Nestle, L’Oreal, Hbc, Honeywell, Corning, Home Depot, FTD and
several start-ups. As a matrix-driven marketer, her passion is to understand data, online
consumer behavior and trends to create meaningful user engagements that will drive revenue,
market share and overall customer satisfaction.