Edlynne Laryea, Head of Industry, Consumer Packaged Goods, Facebook
As a passionate advocate of new technology, Edlynne Laryea spends her time helping organizations re-think their approach to traditional marketing by using emerging technology and platforms. She is an expert helping large organizations navigate through unfamiliar ways of working, especially in regulated industries.
She is the rare marketer who moves effortlessly around all sides of the table, having worked for large multi-nationals and start-ups in both client and agency-side roles. Edlynne draws on her classical CPG training to help focus on which new capabilities will drive the most value. She also uses her entrepreneurial experience to figure out how to move through hierarchies quickly to get things done faster.
Edlynne has worked for, or with some of the world’s leading brands including being on the team for some iconic brand campaigns. She has also led the launches of several new product innovations. She still works with smaller companies as an advisor on product roadmaps and how to sell to big firms.
When she’s not attempting to get Alexa to clean her apartment, this proud Canadian is usually over-ordering at a new restaurant as she attempts to eat her way through New York City.