Gwen Miller, VP of Content Strategy, Kin Community

VP of Content Strategy, Kin

Gwen Miller is the VP of Content Strategy for Kin, a digital

media and entertainment company that inspires women to discover and

create the life they want. At Kin, Miller runs the social media, distribution,

marketing, data, business development and talent relations teams and is

tasked with creating a culture where every team member is empowered to

use data-driven strategy to create digital video content that audiences love.

Previously, Miller was director of audience development for ICON, a

lifestyle digital joint venture between production company Endemol Shine

and digital video entrepreneur Michelle Phan. At ICON, Miller was

responsible for developing content strategies that created the most

satisfying experiences for existing audiences, while also increasing reach

with new audiences. Other past roles for Miller include Discovery Networks,

Cesar Millan, Inc., and a variety of other entertainment companies in the

Los Angeles area.

Miller’s areas of strategic interest include management of digital video

teams, content strategy, audience growth, best-practice development, data-

driven analysis, and seeing how many books it’s feasible to read in one

year.

1:00 pm - 1:30 pm

Sugar Hall A