Jason began his career as a copywriter developing award-winning work for some of the world’s largest brands. Over his 15 year career, Jason’s love for strategy and identifying the human truth helped him rise through the ranks of some of the most recognized advertising agencies, and reach the level of Creative Director. He’s worked on global brands like McDonalds, Samsung, Bud Light, Budweiser, Stella Artois, Expedia.ca, Ford, Wal-Mart, Nissan, G.E and many more.
In 2015 he launched MotivIndex, and one of the fastest growing and most disruptive consumer research startups in the world. His company specializes in Big Data Ethnography and Jason services Insight and Innovation teams at Fortune 500 companies around the globe.
Jason is the co-author of Web True.0, has spoken at a number of conferences, and is frequent lecturer at OCAD.