In order to better understand what drives consumer decision making, emotion, underlying belief and unconscious attitude must be more deeply explored. Brainsights, a Toronto-based, global company, does just that. Their mission is to provide unrivalled insight into the brain on content. They adopt a holistic approach to measurement – deploying methods encompassing traditional self-report (survey, etc), combined with behavioural testing (implicit associations) and neural measurement.
Kevin is co-founder and President of Brainsights, where he leads a team of marketing strategists, neuroscientists and technologists building the largest database of brain activity linked to content stimuli in the world, which they use to advising top media companies and advertisers on how to make the stickiest and most persuasive content. Previous to founding Brainsights, Kevin established and led MediaCom Business Science, the first agency-based big data modelling and analytics service in Canada, servicing clients like Shell, Diageo, Expedia and Revlon. Kevin has held senior strategic data and analytics roles at top agencies and advertisers in both Europe and North America over the last 8 years. He’s advised Fortune 100 media companies and advertisers on how to use data to understand people and improve communications performance, working with the likes of the British Broadcasting Corporation, the National Hockey League, L’Oreal, Fidelity Investments, and Molson Coors along the way.