Laura Amantea, VP Marketing, Mars Wrigley Confectionery Canada

Laura Amantea is the Head of Marketing at Mars Wrigley Confectionary Canada.  Laura is a classically trained CPG marketer and has been passionately connecting with Canadians over the last 15 years.

Through her various roles with brands such as mikes’ hard lemonade, Renee’s Gourmet, Excel and Skittles she has been able to dive into insights and curate marketing communications that are memorable, distinctive and ownable.

Navigating both global brands and brands that are defined with local strategy and insights, Laura’s ability to create disruptive work has led her to multiple successes including: doubling Canada’s #1 Confections brand, Excel, developing a Juicy Fruit and NBA/Raptors partnership which increased the brands’ awareness & share, developing partnerships with Hockey Canada and the Olympics and finally, some of her best work on Skittles won the brand 2 CANNES Lions.

Laura spends her free time running after her two daughters, sitting on the boards of Sponsorship Marketing Committee of Canada and Tech4SickKids as well as trying new workout classes to burn off the new recipes she has created.