Lori Davison, Chief Marketing and Communications Officer, Royal Ontario Museum

In 2017, Davison spearheaded SickKids’ most ambitious (and certainly most striking) brand platform and campaign yet. The “SickKids VS.” work was a combination of bold creative and a highly coordinated media strategy. Beyond leading the Gold Lion-winning platform, Davison also brought a new vision to the hospital and the way it partners with corporate donors by co-creating ad campaigns that help partner brands collectively raise funds, such as the Kraft Peanut Butter’s program for food allergies.