2019 Schedule

Artscape Daniels Launchpad, Toronto, May 15, 2019
ALL SESSIONS
Sugar Hall A
Sugar Hall B
8:00 am - 9:00 am

Breakfast and Registration

Setting the Stage

Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room.
Mark Greenspan, Co-Founder, influenceTHIS

The King Makers of the Direct-to-Consumer Economy

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red Antler’s Head of Strategy, Jonah Fay-Hurvitz will discuss how to build brands and foster loyalty...
Read More
Jonah Fay-Hurvitz, Head of Strategy, Red Antler

Who’s In The Room

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies
Mark Greenspan, Co-Founder, influenceTHIS

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Alyssa Ages, Director of Marketing, Impact Kitchen
Julia Shuchat, Director of Growth, HelloFresh
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Emma Eriksson, Vice President of Marketing, General Mills Canada
Tamara Lewis, Senior Manager, PR, Digital & Sponsorships, Subway
Scott A.E. Smith, Brand Marketing Manager, INFINITI Motor Company
Alannah Della Vedova, Brand Manager, Cannabis Up
Bryan Kingston, North American Integrated Media Manager, Hasbro
Matt Rice, Head of Marketing, Foodora
Elana Schachter, Director Of Content Strategy, sidlee
Elyssa Sugar, Digital Associate Manager, Strategic Marketing, Canadian Tire Corporation
Hayley Seidel, Assistant Marketing Manager, Subway
10:20 am - 10:45 am

Networking Break

Creator Media: The Evolution of Influencer Marketing

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is being paved, one that lets influencers, creators, and brands build trust with consumers – at...
Read More
Jillian Kuchard, Manager Digital Strategy and Social Media, The Princess Margaret Cancer Foundation
Bryan Gold, Co-Founder and CEO, #paid

Uncovering and Influencing Consumer Behaviours, Motivations and Patterns

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue. Hear how two different types of businesses are leveraging data to make better decisions.
Alice Carroll, Jameson Brand Manager, Pernod Ricard
Jason Furlano, Vice President, Sales, MiQ
Adam Miron, Co-Founder & Chief Brand Officer, HEXO Corp.

Measuring Return on Influence

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign types.
Eva Salem, VP Marketing, Canadian Tire
Krista Webster, President and CEO, Veritas & Meat and Produce
Seraj Bharwani, Chief Strategy Officer, AcuityAds
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
11:50 am - 1:00 pm

Networking Lunch

Create, Upload, Publish: A Cheat Sheet for Maximizing Reach and Engagement of your Video Content

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain valuable insights on how best to amplify your own data-driven strategy to create digital video...
Read More
Gwen Miller, VP of Content Strategy, Kin

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Jennifer Rideout, Content Marketing Lead, Cisco
Melissa Bubb-Clarke, Vice President, Music & Live Events, MLSE
Matthew Greenspan, Head of Content Marketing, EZ Lifestyle
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Timothy Lytle, Community Marketing Manager, Arc’teryx Equipment
Page Casmiro, Influencer Relations Lead, TELUS
Sarah Feldman, Director of Public Relations and Influencer Marketing, Endy Sleep
Aazam Bhimji, Brand Manager, Dyson
Sandra Paolucci, Marketing Manager, Entertainment One
Saara Rahikka, Communications Specialist, TELUS
Claire Van Nierop, Senior Manager, Communications & Brand, TIFF
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
Azim Akhtar, Marketing Manager, The Hershey Company

Understanding the Gaming Landscape

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and Coca Cola’s first league sponsorship, to brand integration with live streamers. Immersive experiences, shareable moments.
Robert Rames, Account Director, Gaming & Entertainment Strategy, Blue Ant Gaming

Why Your Social Content Isn’t as Agile as You Think (and How to Fix It)

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can you cut through the processes that keep your content from being truly agile? Learn how...
Read More
Adam Main, Managing Director, Operations, Blue Ant Plus
Matthew Manuge, Creative Director, Blue Ant Plus

Demystifying Cannabis Marketing

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.
Steffen Schenk, SVP Customer Experience, Mihi
Kayla Rochkin, VP Marketing, TREC Brands
Peter Reitano, CEO at Abacus
Kelly Beker, Manager of Special Events, Aurora Cannabis Inc.

The Art & Science of Picking the Right Influencers for Your Brand

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by experienced influencer marketers and sharpen your influencer identification skills.
Lianne Pitts, Senior Account Manager, The Colony Project
Kyle Brown, Vice President, Strategic Planning, Weber Shandwick
Alexandra Rabbitte, Influencer Enterprise (SaaS) Sales, Tagger Media
Danielle Brown, CMO, Knix
David U.K., CEO, Cue Digital Media

Brand Ideation Workshop

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.
Karen Stein, Brand Manager, Toronto International Film Festival
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Michelle Adams, Director of Brand Marketing, Knixwear
David Beebe, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller and Founder/CEO, Storified Hospitality

Harnessing the True Power of Influencer Marketing

Guillaume Herbette, Global CEO, MSL & Rachel MacQueen, VP Marketing, AIR MILES, will share insights on the direction of influencer marketing and neuroscience research to help you better understand how to effectively execute programs at scale and track true business impact. 
Rachel MacQueen, Vice President, AIR Miles Marketing
Victoria Freeman, SVP, Social Media & Digital Strategy, North Strategic/MSL Canada
Guillaume Herbette, CEO, MSLGROUP
3:05 pm - 3:30 pm

Networking Break

Culture Making, Culture Changing in Canada

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 
Amanda Rotstein, Brand Partnerships Social Media, Bell Media

How AirBnB Creates a Values Driven Content Marketing Strategy

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content – to reinforce it. Hear how Hayley Nelson implements this strategy at AirBnB and which brands...
Read More
Hayley Nelson, Head of Content Marketing, Airbnb
4:30 pm - 7:00 pm

Closing Networking Reception

8:00 am - 9:00 am

Breakfast and Registration

Setting the Stage

Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room.
Mark Greenspan, Co-Founder, influenceTHIS

The King Makers of the Direct-to-Consumer Economy

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red Antler’s Head of Strategy, Jonah Fay-Hurvitz will discuss how to build brands and foster loyalty...
Read More
Jonah Fay-Hurvitz, Head of Strategy, Red Antler

Who’s In The Room

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies
Mark Greenspan, Co-Founder, influenceTHIS
10:20 am - 10:45 am

Networking Break

Creator Media: The Evolution of Influencer Marketing

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is being paved, one that lets influencers, creators, and brands build trust with consumers – at...
Read More
Jillian Kuchard, Manager Digital Strategy and Social Media, The Princess Margaret Cancer Foundation
Bryan Gold, Co-Founder and CEO, #paid

Uncovering and Influencing Consumer Behaviours, Motivations and Patterns

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue. Hear how two different types of businesses are leveraging data to make better decisions.
Alice Carroll, Jameson Brand Manager, Pernod Ricard
Jason Furlano, Vice President, Sales, MiQ
Adam Miron, Co-Founder & Chief Brand Officer, HEXO Corp.
11:50 am - 1:00 pm

Networking Lunch

Create, Upload, Publish: A Cheat Sheet for Maximizing Reach and Engagement of your Video Content

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain valuable insights on how best to amplify your own data-driven strategy to create digital video...
Read More
Gwen Miller, VP of Content Strategy, Kin

Why Your Social Content Isn’t as Agile as You Think (and How to Fix It)

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can you cut through the processes that keep your content from being truly agile? Learn how...
Read More
Adam Main, Managing Director, Operations, Blue Ant Plus
Matthew Manuge, Creative Director, Blue Ant Plus

The Art & Science of Picking the Right Influencers for Your Brand

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by experienced influencer marketers and sharpen your influencer identification skills.
Lianne Pitts, Senior Account Manager, The Colony Project
Kyle Brown, Vice President, Strategic Planning, Weber Shandwick
Alexandra Rabbitte, Influencer Enterprise (SaaS) Sales, Tagger Media
Danielle Brown, CMO, Knix
David U.K., CEO, Cue Digital Media

Harnessing the True Power of Influencer Marketing

Guillaume Herbette, Global CEO, MSL & Rachel MacQueen, VP Marketing, AIR MILES, will share insights on the direction of influencer marketing and neuroscience research to help you better understand how to effectively execute programs at scale and track true business impact. 
Rachel MacQueen, Vice President, AIR Miles Marketing
Victoria Freeman, SVP, Social Media & Digital Strategy, North Strategic/MSL Canada
Guillaume Herbette, CEO, MSLGROUP
3:05 pm - 3:30 pm

Networking Break

Culture Making, Culture Changing in Canada

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 
Amanda Rotstein, Brand Partnerships Social Media, Bell Media

How AirBnB Creates a Values Driven Content Marketing Strategy

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content – to reinforce it. Hear how Hayley Nelson implements this strategy at AirBnB and which brands...
Read More
Hayley Nelson, Head of Content Marketing, Airbnb
4:30 pm - 7:00 pm

Closing Networking Reception

Measuring Return on Influence

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign types.
Eva Salem, VP Marketing, Canadian Tire
Krista Webster, President and CEO, Veritas & Meat and Produce
Seraj Bharwani, Chief Strategy Officer, AcuityAds
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
11:50 am - 1:00 pm

Networking Lunch

Understanding the Gaming Landscape

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and Coca Cola’s first league sponsorship, to brand integration with live streamers. Immersive experiences, shareable moments.
Robert Rames, Account Director, Gaming & Entertainment Strategy, Blue Ant Gaming

Demystifying Cannabis Marketing

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.
Steffen Schenk, SVP Customer Experience, Mihi
Kayla Rochkin, VP Marketing, TREC Brands
Peter Reitano, CEO at Abacus
Kelly Beker, Manager of Special Events, Aurora Cannabis Inc.

Brand Ideation Workshop

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.
Karen Stein, Brand Manager, Toronto International Film Festival
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Michelle Adams, Director of Brand Marketing, Knixwear
David Beebe, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller and Founder/CEO, Storified Hospitality
3:05 pm - 3:30 pm

Networking Break

Digital me: Personal Branding in the Age of Social Media

Find out the real value of expanding your personal brand beyond the social networks and onto a website you own and control. Learn how this can help you grow your business and create a more sustainable financial future.
Meghan Young, Media Personality

Building a Values-Based Online Beauty Business

Brandi Leifso is the CEO and founder of Evio Beauty Group. Evio Beauty is on a mission to create a conscious future with products that are good for your skin, the planet, and our community. Get ready to be inspired and learn from Brandi’s entrepreneurial...
Read More
Sara Koonar, Owner, Platform Media & Management Inc.
Brandi Leifso, Founder and CEO, Evio Beauty

Pricing Strategies for Creators

Ever wonder what’s the best way to price your influencer marketing services ? Hear from a collection of the industry’s top executives on their views on how to best to develop your pricing strategies.
Shannae Ingleton, @TorontoShay
Elle Lindquist
Reuven Ashtar, Founder and President, Never Napping
Sundance Filardi, President, The Spotlight Agency
Ashley Riske, VP Integrated Marketing, Kin Canada
4:30 pm - 7:00 pm

Closing Networking Reception