2019 Schedule

Artscape Daniels Launchpad, Toronto, May 15, 2019
May 15, 2019
Power Meetings

Who’s In The Room

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and introduce yourself and your company.
Mark Greenspan, Co-Founder, influenceTHIS

The King Makers of the Direct-to-Consumer Economy

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red Antler’s Head of Strategy, Jonah Fay-Hurvitz will discuss how to build brands and foster loyalty...
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Jonah Fay-Hurvitz, Head of Strategy, Red Antler

How AirBnB Creates a Values Driven Content Marketing Strategy

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content – to reinforce it. Hear how Hayley Nelson implements this strategy at AirBnB and which brands...
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Hayley Nelson, Head of Content Marketing, Airbnb

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Alyssa Ages, Director of Marketing, Impact Kitchen
Julia Shuchat, Director of Growth, HelloFresh
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Emma Eriksson, Vice President of Marketing, General Mills Canada
Tamara Lewis, Senior Manager ,PR, Digital & Sponsorships, Subway
Scott A.E. Smith, Brand Marketing Manager, INFINITI Motor Company
Alannah Della Vedova, Brand Manager, Cannabis Up
Whitney Bell, Marketing Manager, Lyft
Bryan Kingston, North American Integrated Media Manager, Hasbro
Matt Rice, Head of Marketing, Foodora
Elyssa Sugar, Digital Associate Manager, Strategic Marketing, Canadian Tire Corporation
Hayley Seidel, Assistant Marketing Manager, Subway

Create, Upload, Publish: A Cheat Sheet for Maximizing Reach and Engagement of your Video Content

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain valuable insights on how best to amplify your own data-driven strategy to create digital video...
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Gwen Miller, VP of Content Strategy, Kin

Brand Ideation Workshop

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.
Michelle Adams, Senior Brand Manager, Freshii
David Beebe, David Beebe, Emmy, Cannes Lions, and James Beard Award Winning Producer, Brand Storyteller and Founder/CEO, Storified Hospitality
Kate Nesterova, Brand Manager, Edibles, Tilray

Creator Media: The Evolution of Influencer Marketing

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is being paved, one that lets influencers, creators, and brands build trust with consumers – at...
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Bryan Gold, Co-Founder and CEO, #paid

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Matthew Greenspan, Head of Content Marketing, EZ Lifestyle
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Timothy Lytle, Community Marketing Manager, Arc’teryx Equipment
Azim Akhtar, Marketing Manager, The Hershey Company
Page Casmiro, Influencer Relations Lead, TELUS
Sarah Feldman, Director of Public Relations and Influencer Marketing, Endy Sleep
Katherine Andrikopoulos, Digital Marketing, Canada Goose
Aazam Bhimji, Brand Manager, Dyson
Sandra Paolucci, Marketing Manager, Entertainment One
Saara Rahikka, Communications Specialist, TELUS
Claire Van Nierop, Senior Manager, Communications & Brand, TIFF
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
11:50 am - 1:00 pm

Networking Lunch

Why Your Social Content Isn’t as Agile as You Think (and How to Fix It)

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can you cut through the processes that keep your content from being truly agile? Learn how...
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Matthew Manuge, Creative Director, Blue Ant Media

The Art & Science of Picking the Right Influencers for Your Brand

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by experienced influencer marketers and sharpen your influencer identification skills.
David U.K., CEO, Cue Digital Media

Demystifying Cannabis Marketing

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.
Kayla Rochkin, VP Marketing, TREC Brands
Andrew Rusk, Head of Marketing Communications, Canopy Growth
Peter Reitano, CEO at Abacus

Measuring Return on Influence

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign types.
Seraj Bharwani, Chief Strategy Officer, AcquityAds
Tracy Jones, Managing Director, Alternator: Omnicom Media Group

Understanding the Gaming Landscape

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and Coca Cola’s first league sponsorship, to brand integration with live streamers. Immersive experiences, shareable moments.
Kevin Johnson, Senior Account Executive – Team Lead Canada, GameLoft
Robert Rames, Account Director, Gaming & Entertainment Strategy, Blue Ant Gaming

Designing and Executing Micro Influencers Programs

Micro influencers come in many shapes and sizes, from existing employees, to customer advocates, to individuals with highly engaged social followings.  Better understand how to build out different types of programs for your business and clients in this session.
3:05 pm - 3:30 pm

Networking Break

Culture Making, Culture Changing in Canada

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 
Amanda Rotstein, Brand Partnerships Social Media, Bell Media
4:30 pm - 7:00 pm

Closing Networking Reception & Creator Meet UP

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Alyssa Ages, Director of Marketing, Impact Kitchen
Julia Shuchat, Director of Growth, HelloFresh
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Emma Eriksson, Vice President of Marketing, General Mills Canada
Tamara Lewis, Senior Manager ,PR, Digital & Sponsorships, Subway
Scott A.E. Smith, Brand Marketing Manager, INFINITI Motor Company
Alannah Della Vedova, Brand Manager, Cannabis Up
Whitney Bell, Marketing Manager, Lyft
Bryan Kingston, North American Integrated Media Manager, Hasbro
Matt Rice, Head of Marketing, Foodora
Elyssa Sugar, Digital Associate Manager, Strategic Marketing, Canadian Tire Corporation
Hayley Seidel, Assistant Marketing Manager, Subway

Power Meetings

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.
Matthew Greenspan, Head of Content Marketing, EZ Lifestyle
Mark Jordan, VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Timothy Lytle, Community Marketing Manager, Arc’teryx Equipment
Azim Akhtar, Marketing Manager, The Hershey Company
Page Casmiro, Influencer Relations Lead, TELUS
Sarah Feldman, Director of Public Relations and Influencer Marketing, Endy Sleep
Katherine Andrikopoulos, Digital Marketing, Canada Goose
Aazam Bhimji, Brand Manager, Dyson
Sandra Paolucci, Marketing Manager, Entertainment One
Saara Rahikka, Communications Specialist, TELUS
Claire Van Nierop, Senior Manager, Communications & Brand, TIFF
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel