MAY 15 2018 TORONTO DISTRICT 28

Schedule

All
Face-to-Face Meetings
Presentations
Workshops

Who’s in the Room ?

This is your chance to introduce yourself to everyone in attendance and better understand the composition of the influencer & social marketing ecosystem in Canada. 
Mark Greenspan, Co-Founder, influenceTHIS

Fame & The Culture of Proximity

Based on research by Velocity’s Culture & Creative Insights group, The Culture of Proximity will take you on a journey into the heart of the tectonic shift in the way...
Read More
Mary Kate Callen, Senior Director, Viacom Velocity

Why Hasbro has all the Marketing Fun

Victor Lee is the Senior Vice President of Digital Marketing at Hasbro North America. He oversees the digital marketing initiatives for iconic toy brands like Transformers, Nerf, My Little Pony,...
Read More
Victor Lee, Senior Vice President, Digital Marketing, Hasbro North America

Creating Global Digital Partnerships

Based in NYC, Edlynne Laryea develops global digital partnerships for Johnson & Johnson consumer product groups. This includes brands such as Motrin, Tylenol, Band-Aid, Listerine, Aveeno, Neutrogena and more. Through a...
Read More
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson

Face-to-Face Meetings

This isn’t just a conference, it’s also a marketplace. Sign up for 15 minute face-to-face meetings with marketers, publishers & agencies that are looking for specialists in the influencer marketing and...
Read More
Aimee Wong, Director, Global Content Marketing & Social Media, Scotiabank
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Lisa Mazurkewich, Director Marketing & Digital Experience, Starbucks
Susan Irving, Senior Director Of Marketing, Global Snacks Group, PepsiCo
Page Casmiro, Communications Manager, Social & Media Relations, TELUS
Matt Rice, Head of Marketing, Foodora
Tamara Lewis, Senior Manager ,PR, Digital & Sponsorships, Subway
Bryan Kingston, Digital Marketing Manager, Hasbro Canada
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Tim McLaughlin, Director of Marketing, Steam Whistle Brewing
10:15 am - 10:45 am

Networking Break

The State of the Creator Economy

Each year, IZEA conducts research as part of an ongoing measurement of creators, marketers and consumers to better understand how influencer & content marketing is perceived and used. Listen closely...
Read More
Tiffany Heimpel, Managing Director, IZEA Canada

The Science of Creating a Hit With Canada’s Top Stars

Reaching Canadian audiences at scale can be challenging on global social platforms but household names reach more Canadians per channel and can get your brand trending. These seasoned creators also...
Read More
Jordan Bortolotti, Executive Vice President, Canada, Studio71

Straight out of Canada – How WatchMojo Built one of Youtube’s Most Successful Channels

WatchMojo.com is one of the largest channels on YouTube and a 10-year overnight Canadian success story. Built by Montreal native Ashkan Karbasfrooshan it has raked in over 10 billion all-time...
Read More
Ashkan Karbasfrooshan, CEO, WatchMojo
Steve Hulford, CEO, Interesting Sh*t

Mapping Content Experiences Within the Customer Journey

This hands on workshop is your chance to get creative with the agencies, brands, publishers and creators attending the event. You will be broken into groups and will have 20...
Read More
Tim Dolan, Principal Consultant, KickFrame
11:45 am - 1:00 pm

Networking Lunch

INFLUENCE IS AN OUTCOME, IT’S NOT A PROFESSION

Don’t miss this candid discussion with some of Canada’s most successful lifestyle experts that are redefining the terms “influencer” or “talent”. This is an opportunity to learn directly from these...
Read More
Yolanda Gampp, How to Cake It
Rick Matthews,VP International,Kin Community
Anna Olson, Oh Yum
Lauren Toyota, Hot for Food

Marketing to Gen Z and Millennials through Influencer Marketing

Get under the hood with Much Studios and three of their top creators to see how they work with brands to design and execute influencer marketing campaigns that resonate with...
Read More
4YE Media
Michael Rizzi
Jaclyn Forbes
Brooke Nolan, Brand Partnerships, Influencer Marketing, Content Development, Bell Media

Using a Data-Driven Research Process to Discover Influencers

In an industry where followers and subscribers have become the common-place currency, it is becoming increasingly important for advertisers to understand the rationale behind their influencers.  Beyond followers, engagements and...
Read More
Deborah Gurofsky, Director, Strategy & Innovation, Cue Digital Media
David U.K., CEO, Cue Digital Media

Face-to-Face Meetings

This isn’t just a conference, it’s also a marketplace. Sign up for 15 minute face-to-face meetings with marketers, publishers & agencies that are looking for specialists in the influencer marketing and...
Read More
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson
Lindsay Wilson, Head, MediaCom Beyond Advertising
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
Jordan Bortolotti, Executive Vice President, Canada, Studio71
Jordan Gracey, Senior Manager, Digital Marketing, Volkswagen Group Canada
Rick Matthews,VP International,Kin Community
Tiffany Heimpel, Managing Director, IZEA Canada
Susy Brown, Marketing Director, Estee Lauder Cosmetic Company, Canada
Daniel Mekinda, Managing Director, The Story Lab at Dentsu Aegis Network
Emma Eriksson, Marketing Director at General Mills Canada

A Comprehensive View of the Video and Cross-Platform Consumer

Canadians have a voracious appetite for online video, social, and overall content consumption. Did you know that among countries with 20M+ Unique Viewers, Canada ranks #3 in Videos per Viewer...
Read More
Bryan Segal, Vice President, comScore, Inc.

Canadian Youtubers – A Marketers Perspective

Based on proprietary research find out what are the most viewed and hottest up and coming Canadian Youtube channels. Find out key benchmarks for Canadian Youtube channels and how you...
Read More
Sebastian Wulff, Growth Manager, Paladin Software

Pumping up Your Content

It’s one thing to create great branded social content, but another thing to get more people to see and interact with it. This session will look at the various ways...
Read More
Nathan George, Senior Manager, Brand Strategy, BuzzFeed Canada
RJ PAULOSKI, VP, SALES & BUSINESS DEVELOPMENT CANADA, TEADS.TV
RJ Pauloski, VP, Sales & Business Development Canada, Teads.tv
Peter Reitano, CEO at Abacus
Fatima Zaidi, VP of Business Development, Eighty-Eight
3:00 pm - 3:30 pm

Networking Break

How the Briefing Process Can Lead to More Effective Creative Campaigns

High touch creative campaigns are difficult to execute because they typically involve many different organizations in their conception and execution. One critical way to ensure your campaign is a success,...
Read More
Jed Schneiderman, President, Tapped Mobile
4:30 pm - 7:00 pm

VidCon Connect

Face-to-Face Meetings

This isn’t just a conference, it’s also a marketplace. Sign up for 15 minute face-to-face meetings with marketers, publishers & agencies that are looking for specialists in the influencer marketing and...
Read More
Aimee Wong, Director, Global Content Marketing & Social Media, Scotiabank
Andrea Danovitch, Associate Vice President, Marketing and Brand, Interac Association
Lisa Mazurkewich, Director Marketing & Digital Experience, Starbucks
Susan Irving, Senior Director Of Marketing, Global Snacks Group, PepsiCo
Page Casmiro, Communications Manager, Social & Media Relations, TELUS
Matt Rice, Head of Marketing, Foodora
Tamara Lewis, Senior Manager ,PR, Digital & Sponsorships, Subway
Bryan Kingston, Digital Marketing Manager, Hasbro Canada
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Tim McLaughlin, Director of Marketing, Steam Whistle Brewing
10:15 am - 10:45 am

Networking Break

11:45 am - 1:00 pm

Networking Lunch

Face-to-Face Meetings

This isn’t just a conference, it’s also a marketplace. Sign up for 15 minute face-to-face meetings with marketers, publishers & agencies that are looking for specialists in the influencer marketing and...
Read More
Tracy Jones, Managing Director, Alternator: Omnicom Media Group
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson
Lindsay Wilson, Head, MediaCom Beyond Advertising
Philippe Gryc, Senior Director Global Product and Marketing, Carlson Wagonlit Travel
Jordan Bortolotti, Executive Vice President, Canada, Studio71
Jordan Gracey, Senior Manager, Digital Marketing, Volkswagen Group Canada
Rick Matthews,VP International,Kin Community
Tiffany Heimpel, Managing Director, IZEA Canada
Susy Brown, Marketing Director, Estee Lauder Cosmetic Company, Canada
Daniel Mekinda, Managing Director, The Story Lab at Dentsu Aegis Network
Emma Eriksson, Marketing Director at General Mills Canada
3:00 pm - 3:30 pm

Networking Break

4:30 pm - 7:00 pm

VidCon Connect

Who’s in the Room ?

This is your chance to introduce yourself to everyone in attendance and better understand the composition of the influencer & social marketing ecosystem in Canada. 
Mark Greenspan, Co-Founder, influenceTHIS

Fame & The Culture of Proximity

Based on research by Velocity’s Culture & Creative Insights group, The Culture of Proximity will take you on a journey into the heart of the tectonic shift in the way...
Read More
Mary Kate Callen, Senior Director, Viacom Velocity

Why Hasbro has all the Marketing Fun

Victor Lee is the Senior Vice President of Digital Marketing at Hasbro North America. He oversees the digital marketing initiatives for iconic toy brands like Transformers, Nerf, My Little Pony,...
Read More
Victor Lee, Senior Vice President, Digital Marketing, Hasbro North America

Creating Global Digital Partnerships

Based in NYC, Edlynne Laryea develops global digital partnerships for Johnson & Johnson consumer product groups. This includes brands such as Motrin, Tylenol, Band-Aid, Listerine, Aveeno, Neutrogena and more. Through a...
Read More
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson
10:15 am - 10:45 am

Networking Break

The State of the Creator Economy

Each year, IZEA conducts research as part of an ongoing measurement of creators, marketers and consumers to better understand how influencer & content marketing is perceived and used. Listen closely...
Read More
Tiffany Heimpel, Managing Director, IZEA Canada

The Science of Creating a Hit With Canada’s Top Stars

Reaching Canadian audiences at scale can be challenging on global social platforms but household names reach more Canadians per channel and can get your brand trending. These seasoned creators also...
Read More
Jordan Bortolotti, Executive Vice President, Canada, Studio71

Straight out of Canada – How WatchMojo Built one of Youtube’s Most Successful Channels

WatchMojo.com is one of the largest channels on YouTube and a 10-year overnight Canadian success story. Built by Montreal native Ashkan Karbasfrooshan it has raked in over 10 billion all-time...
Read More
Ashkan Karbasfrooshan, CEO, WatchMojo
Steve Hulford, CEO, Interesting Sh*t
11:45 am - 1:00 pm

Networking Lunch

INFLUENCE IS AN OUTCOME, IT’S NOT A PROFESSION

Don’t miss this candid discussion with some of Canada’s most successful lifestyle experts that are redefining the terms “influencer” or “talent”. This is an opportunity to learn directly from these...
Read More
Yolanda Gampp, How to Cake It
Rick Matthews,VP International,Kin Community
Anna Olson, Oh Yum
Lauren Toyota, Hot for Food

Marketing to Gen Z and Millennials through Influencer Marketing

Get under the hood with Much Studios and three of their top creators to see how they work with brands to design and execute influencer marketing campaigns that resonate with...
Read More
4YE Media
Michael Rizzi
Jaclyn Forbes
Brooke Nolan, Brand Partnerships, Influencer Marketing, Content Development, Bell Media

Using a Data-Driven Research Process to Discover Influencers

In an industry where followers and subscribers have become the common-place currency, it is becoming increasingly important for advertisers to understand the rationale behind their influencers.  Beyond followers, engagements and...
Read More
Deborah Gurofsky, Director, Strategy & Innovation, Cue Digital Media
David U.K., CEO, Cue Digital Media

A Comprehensive View of the Video and Cross-Platform Consumer

Canadians have a voracious appetite for online video, social, and overall content consumption. Did you know that among countries with 20M+ Unique Viewers, Canada ranks #3 in Videos per Viewer...
Read More
Bryan Segal, Vice President, comScore, Inc.

Canadian Youtubers – A Marketers Perspective

Based on proprietary research find out what are the most viewed and hottest up and coming Canadian Youtube channels. Find out key benchmarks for Canadian Youtube channels and how you...
Read More
Sebastian Wulff, Growth Manager, Paladin Software

Pumping up Your Content

It’s one thing to create great branded social content, but another thing to get more people to see and interact with it. This session will look at the various ways...
Read More
Nathan George, Senior Manager, Brand Strategy, BuzzFeed Canada
RJ PAULOSKI, VP, SALES & BUSINESS DEVELOPMENT CANADA, TEADS.TV
RJ Pauloski, VP, Sales & Business Development Canada, Teads.tv
Peter Reitano, CEO at Abacus
Fatima Zaidi, VP of Business Development, Eighty-Eight
3:00 pm - 3:30 pm

Networking Break

4:30 pm - 7:00 pm

VidCon Connect

10:15 am - 10:45 am

Networking Break

Mapping Content Experiences Within the Customer Journey

This hands on workshop is your chance to get creative with the agencies, brands, publishers and creators attending the event. You will be broken into groups and will have 20...
Read More
Tim Dolan, Principal Consultant, KickFrame
11:45 am - 1:00 pm

Networking Lunch

3:00 pm - 3:30 pm

Networking Break

How the Briefing Process Can Lead to More Effective Creative Campaigns

High touch creative campaigns are difficult to execute because they typically involve many different organizations in their conception and execution. One critical way to ensure your campaign is a success,...
Read More
Jed Schneiderman, President, Tapped Mobile
4:30 pm - 7:00 pm

VidCon Connect