UPCOMING DATE TORONTO ADDRESS

Schedule

All
Studio 1
Studio 3

Who’s in the Room ?

This is your chance to introduce yourself to everyone in attendance and better understand the composition of the influencer & social marketing ecosystem in Canada. 
Mark Greenspan, Co-Founder, influenceTHIS

Fame & The Culture of Proximity

Based on research by Velocity’s Culture & Creative Insights group, The Culture of Proximity will take you on a journey into the heart of the tectonic shift in the way...
Read More
Mary Kate Callen, Senior Director, Viacom Velocity

Why Hasbro has all the Marketing Fun

Victor Lee is the Senior Vice President of Digital Marketing at Hasbro North America. He oversees the digital marketing initiatives for iconic toy brands like Transformers, Nerf, My Little Pony,...
Read More
Victor Lee, Senior Vice President, Digital Marketing, Hasbro North America
10:15 am - 10:45 am

Networking Break

Using a Data-Driven Research Process to Discover Influencers

In an industry where followers and subscribers have become the common-place currency, it is becoming increasingly important for advertisers to understand the rationale behind their influencers.  Beyond followers, engagements and...
Read More
Christopher Walton, Director, Creative Strategic Sales, Cue Digital Media
Deborah Gurofsky, Director, Strategy & Innovation, Cue Digital Media

Straight out of Canada – How WatchMojo Built one of Youtube’s Most Successful Channels

WatchMojo.com is one of the largest channels on YouTube and a 10-year overnight Canadian success story. Built by Montreal native Ashkan Karbasfrooshan it has raked in over 10 billion all-time...
Read More
Ashkan Karbasfrooshan, CEO, WatchMojo
Steve Hulford, CEO, Interesting Sh*t

Canadian Youtubers – A Marketers Perspective

Based on proprietary research find out what are the most viewed and hottest up and coming Canadian Youtube channels. Find out key benchmarks for Canadian Youtube channels and how you...
Read More
Sebastian Wulff, Growth Manager, Paladin Software

The Science of Creating a Hit With Canada’s Top Stars

Reaching Canadian audiences at scale can be challenging on global social platforms but household names reach more Canadians per channel and can get your brand trending. These seasoned creators also...
Read More
Jordan Bortolotti, Executive Vice President, Canada, Studio71
Gregory Brown
Maya Washington
Justin Lynch
Joey Kidney
11:45 am - 1:00 pm

Networking Lunch

INFLUENCE IS AN OUTCOME, IT’S NOT A PROFESSION

Don’t miss this candid discussion with some of Canada’s most successful lifestyle experts that are redefining the terms “influencer” or “talent”. This is an opportunity to learn directly from these...
Read More
Rick Matthews,VP International,Kin Community
Sabrina Smelko
Jocelyn Mercer, How to Cake It
Anna Olson, Oh Yum
Lauren Toyota, Hot for Food

Mapping Content Experiences Within the Customer Journey

This hands on workshop is your chance to get creative with the agencies, brands, publishers and creators attending the event. You will be broken into groups and will have 20...
Read More
Lynn Bessoudo, Manager, Public Relations, Sick Kids Foundation
Tim Dolan, Principal Consultant, KickFrame
Sarah Feldman, Director of Public Relations and Influencer Marketing, Endy Sleep
Tiffany Kayar, Communications Media Manager, WowWee
Monika Sharma, Director of Marketing, Viacom

The State of the Creator Economy

Each year, IZEA conducts research as part of an ongoing measurement of creators, marketers and consumers to better understand how influencer & content marketing is perceived and used. Listen closely...
Read More
Tiffany Heimpel, Managing Director, IZEA Canada

How the Briefing Process Can Lead to More Effective Creative Campaigns

High touch creative campaigns are difficult to execute because they typically involve many different organizations in their conception and execution. One critical way to ensure your campaign is a success,...
Read More
Muriel Chavaroche, Marketing Manager, Yum! Brands
Jed Schneiderman, President, Tapped Mobile

Pumping up Your Content

It’s one thing to create great branded social content, but another thing to get more people to see and interact with it. This session will look at the various ways...
Read More
RJ PAULOSKI, VP, SALES & BUSINESS DEVELOPMENT CANADA, TEADS.TV
RJ Pauloski, VP, Sales & Business Development Canada, Teads.tv
Nathan George, Senior Manager, Brand Strategy, BuzzFeed Canada
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Peter Reitano, CEO at Abacus
Fatima Zaidi, VP of Business Development, Eighty-Eight

A Comprehensive View of the Video and Cross-Platform Consumer

Canadians have a voracious appetite for online video, social, and overall content consumption. Did you know that among countries with 20M+ Unique Viewers, Canada ranks #3 in Videos per Viewer...
Read More
Bryan Segal, Vice President, comScore, Inc.
3:00 pm - 3:30 pm

Networking Break

Marketing to Gen Z and Millennials through Influencer Marketing

Get under the hood with Much Studios and three of their top creators to see how they work with brands to design and execute influencer marketing campaigns that resonate with...
Read More
Brooke Nolan, Brand Partnerships, Influencer Marketing, Content Development, Bell Media
Jae & Trey Richards
Michael Rizzi
Jaclyn Forbes

Creating Global Digital Partnerships

Based in NYC, Edlynne Laryea develops global digital partnerships for Johnson & Johnson consumer product groups. This includes brands such as Motrin, Tylenol, Band-Aid, Listerine, Aveeno, Neutrogena and more. Through a...
Read More
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson
Ashley Higgins, Brand Partner, Shutterstock

Creator Meet Up

Mix it up with the Canadian Creator Community. Featuring Canon activation and prizes, toys from Hasbro, drinks, DJ and Tweed Lounge and more prizes ! You could to win 2 Tickets...
Read More

Who’s in the Room ?

This is your chance to introduce yourself to everyone in attendance and better understand the composition of the influencer & social marketing ecosystem in Canada. 
Mark Greenspan, Co-Founder, influenceTHIS

Fame & The Culture of Proximity

Based on research by Velocity’s Culture & Creative Insights group, The Culture of Proximity will take you on a journey into the heart of the tectonic shift in the way...
Read More
Mary Kate Callen, Senior Director, Viacom Velocity

Why Hasbro has all the Marketing Fun

Victor Lee is the Senior Vice President of Digital Marketing at Hasbro North America. He oversees the digital marketing initiatives for iconic toy brands like Transformers, Nerf, My Little Pony,...
Read More
Victor Lee, Senior Vice President, Digital Marketing, Hasbro North America
10:15 am - 10:45 am

Networking Break

Using a Data-Driven Research Process to Discover Influencers

In an industry where followers and subscribers have become the common-place currency, it is becoming increasingly important for advertisers to understand the rationale behind their influencers.  Beyond followers, engagements and...
Read More
Christopher Walton, Director, Creative Strategic Sales, Cue Digital Media
Deborah Gurofsky, Director, Strategy & Innovation, Cue Digital Media

The Science of Creating a Hit With Canada’s Top Stars

Reaching Canadian audiences at scale can be challenging on global social platforms but household names reach more Canadians per channel and can get your brand trending. These seasoned creators also...
Read More
Jordan Bortolotti, Executive Vice President, Canada, Studio71
Gregory Brown
Maya Washington
Justin Lynch
Joey Kidney
11:45 am - 1:00 pm

Networking Lunch

INFLUENCE IS AN OUTCOME, IT’S NOT A PROFESSION

Don’t miss this candid discussion with some of Canada’s most successful lifestyle experts that are redefining the terms “influencer” or “talent”. This is an opportunity to learn directly from these...
Read More
Rick Matthews,VP International,Kin Community
Sabrina Smelko
Jocelyn Mercer, How to Cake It
Anna Olson, Oh Yum
Lauren Toyota, Hot for Food

The State of the Creator Economy

Each year, IZEA conducts research as part of an ongoing measurement of creators, marketers and consumers to better understand how influencer & content marketing is perceived and used. Listen closely...
Read More
Tiffany Heimpel, Managing Director, IZEA Canada

Pumping up Your Content

It’s one thing to create great branded social content, but another thing to get more people to see and interact with it. This session will look at the various ways...
Read More
RJ PAULOSKI, VP, SALES & BUSINESS DEVELOPMENT CANADA, TEADS.TV
RJ Pauloski, VP, Sales & Business Development Canada, Teads.tv
Nathan George, Senior Manager, Brand Strategy, BuzzFeed Canada
Jessica Zagari Evans, Head of Communications, L’Oréal Paris Canada
Peter Reitano, CEO at Abacus
Fatima Zaidi, VP of Business Development, Eighty-Eight

A Comprehensive View of the Video and Cross-Platform Consumer

Canadians have a voracious appetite for online video, social, and overall content consumption. Did you know that among countries with 20M+ Unique Viewers, Canada ranks #3 in Videos per Viewer...
Read More
Bryan Segal, Vice President, comScore, Inc.
3:00 pm - 3:30 pm

Networking Break

Marketing to Gen Z and Millennials through Influencer Marketing

Get under the hood with Much Studios and three of their top creators to see how they work with brands to design and execute influencer marketing campaigns that resonate with...
Read More
Brooke Nolan, Brand Partnerships, Influencer Marketing, Content Development, Bell Media
Jae & Trey Richards
Michael Rizzi
Jaclyn Forbes

Creating Global Digital Partnerships

Based in NYC, Edlynne Laryea develops global digital partnerships for Johnson & Johnson consumer product groups. This includes brands such as Motrin, Tylenol, Band-Aid, Listerine, Aveeno, Neutrogena and more. Through a...
Read More
Edlynne Laryea, Global Director, Digital Partnerships, Johnson and Johnson
Ashley Higgins, Brand Partner, Shutterstock

Creator Meet Up

Mix it up with the Canadian Creator Community. Featuring Canon activation and prizes, toys from Hasbro, drinks, DJ and Tweed Lounge and more prizes ! You could to win 2 Tickets...
Read More

Straight out of Canada – How WatchMojo Built one of Youtube’s Most Successful Channels

WatchMojo.com is one of the largest channels on YouTube and a 10-year overnight Canadian success story. Built by Montreal native Ashkan Karbasfrooshan it has raked in over 10 billion all-time...
Read More
Ashkan Karbasfrooshan, CEO, WatchMojo
Steve Hulford, CEO, Interesting Sh*t

Canadian Youtubers – A Marketers Perspective

Based on proprietary research find out what are the most viewed and hottest up and coming Canadian Youtube channels. Find out key benchmarks for Canadian Youtube channels and how you...
Read More
Sebastian Wulff, Growth Manager, Paladin Software
11:45 am - 1:00 pm

Networking Lunch

Mapping Content Experiences Within the Customer Journey

This hands on workshop is your chance to get creative with the agencies, brands, publishers and creators attending the event. You will be broken into groups and will have 20...
Read More
Lynn Bessoudo, Manager, Public Relations, Sick Kids Foundation
Tim Dolan, Principal Consultant, KickFrame
Sarah Feldman, Director of Public Relations and Influencer Marketing, Endy Sleep
Tiffany Kayar, Communications Media Manager, WowWee
Monika Sharma, Director of Marketing, Viacom

How the Briefing Process Can Lead to More Effective Creative Campaigns

High touch creative campaigns are difficult to execute because they typically involve many different organizations in their conception and execution. One critical way to ensure your campaign is a success,...
Read More
Muriel Chavaroche, Marketing Manager, Yum! Brands
Jed Schneiderman, President, Tapped Mobile
3:00 pm - 3:30 pm

Networking Break

Fame & Culture Making

Culture is operating under new rules where people, celebrities, brands and content creators are now entangled with one another, occupying the same culture-making space. We’re closer to each other and...
Read More
Mary Kate Callen, Senior Director, Viacom Velocity

Zen and the Art of Creating

It’s no easy thing being a Creator. Between balancing a crazy production schedule, coming up with awesome ideas & growing a media business it’s a lot of work. Hear from...
Read More
Kimberly Moffit
LaToya Forever, @LaToyaForever
Becky Wright & Kelsey MacDermaid
Molly Burke, @MollyBurkeOfficial

Creator Meet Up

Mix it up with the Canadian Creator Community. Featuring Canon activation and prizes, toys from Hasbro, drinks, DJ and Tweed Lounge and more prizes ! You could to win 2 Tickets...
Read More