Tips & tricks to maximize your conference experience and a chance to introduce yourself to the room.

Named as one of Fast Company’s Most innovative Companies, Red Antler has been dubbed the cult brand whisperer behind some of the biggest direct-to-consumer brands, including Casper, Allbirds, and Birchbox. Red Antler’s Head of Strategy, Jonah Fay-Hurvitz will discuss how to build brands and foster loyalty... Read More

This is your chance to better understand the composition of the influencer & social marketing ecosystem in Canada and meet a bunch of interesting people and companies

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.

Influencer Marketing is powerful, but with every trust-breaking incident, stock is falling. It’s hurting. Campaign measurement, disclosure, and content quality are iffy at best—fraudulent, at worst. A new path is being paved, one that lets influencers, creators, and brands build trust with consumers – at... Read More

When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue. Hear how two different types of businesses are leveraging data to make better decisions.

Get a deep understanding of the main methodologies & tools used for measuring influencer marketing campaigns. Find out the best practices used by marketers for the variety of different campaign types.

This session will share practical learnings, tips, and strategies on how to maximize the organic reach of your social videos.  At each step along the content life cycle, you’ll gain valuable insights on how best to amplify your own data-driven strategy to create digital video... Read More

influenceTHIS is more than a conference. It’s also a partnership marketplace. You can request a 15 minute meeting with any of our attendees. It’s networking that actually works. Meeting booking system opens on May 1, 2019.

From the rise of Fortnite, professional gaming leagues and the popularity of streamers gaming has become a more accessible way of connecting with an enthusiastic target group. From Nike and Coca Cola’s first league sponsorship, to brand integration with live streamers. Immersive experiences, shareable moments.

Agile content development, an approach that emphasizes real-time response to current events & customer interactions, is no longer an experimental concept for engaging social audiences—it’s a must. But how can you cut through the processes that keep your content from being truly agile? Learn how... Read More

Get a deeper understanding of how the leading Cannabis companies are tackling their digital marketing strategies and find out how you can get into the cannabis marketing game.

Audience composition,  engagement rates, brand values alignment, and creative synergies all play an important role in helping to select the right influencers for your brand. Hear the strategies employed by experienced influencer marketers and sharpen your influencer identification skills.

Get creative in this hands-on workshop where you will work in teams to address the real world challenges faced by one of five marketers.

Guillaume Herbette, Global CEO, MSL & Rachel MacQueen, VP Marketing, AIR MILES, will share insights on the direction of influencer marketing and neuroscience research to help you better understand how to effectively execute programs at scale and track true business impact. 

How we define influence and influencers is evolving. How can brands resonate in this changing landscape, and how can you leverage this reality in today’s media ecosystem? 

As a marketer, building a tribe of loving supporters is no easy task. It takes courage to define a point of view – supported by meaningful and engaging content – to reinforce it. Hear how Hayley Nelson implements this strategy at AirBnB and which brands... Read More