A Comprehensive View of the Video and Cross-Platform Consumer
Canadians have a voracious appetite for online video, social, and overall content consumption. Did you know that among countries with 20M+ Unique Viewers, Canada ranks #3 in Videos per Viewer and #2 in Minutes per Viewer in Desktop Online Video Consumption?
Through this presentation you will better understand Canadian audience engagement benchmarks so you will be able to:
-Compare your engagement and watch times to industry standards
-Discover new ways in which to value your video assets
-Develop more tools to evaluate the effectiveness of your influencer & content marketing campaigns