Bryan Segal, Vice President, comScore, Inc.

Bryan Segal is a leader within Canada’s fast-growing media and technology sector, and a digital media veteran, having worked with many of the market’s leading broadcasters and marketers to develop advertising solutions within the increasingly complex media marketplace.

Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore.  Most recently, he was CEO of Engagement Labs, an early-stage technology company that provided data-driven solutions for marketers to drive business results via social media. During his tenure, Segal help launched TotalSocial, the world’s first solution that integrates all consumer conversation both online and offline.

Prior to Engagement Labs, Segal spent the majority of his digital media career at comScore.  As Vice President, he helped clients such as Bell Media, Rogers, Corus, Procter and Gamble, Walmart, TD Bank, Yellow Pages Group, Facebook, Google, Yahoo, GroupM, Publicis Groupe, Interpublic Group and Omnicom Media to develop data-based solutions to solve their business challenges and drive results.  An industry leader, Segal is a Board Member of the IAB Canada and is a frequent speaker on technology and media across the country.