Using a Data-Driven Research Process to Discover Influencers
In an industry where followers and subscribers have become the common-place currency, it is becoming increasingly important for advertisers to understand the rationale behind their influencers. Beyond followers, engagements and views, how can brands begin to understand whether or not their consumers are part of an influencer’s audience, or if that audience has a real propensity to care about their brand? Find out how data-driven research will not only help you discover the best influencers for your campaign, but the most engaged audiences with a true affinity for your brand.
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